Once upon a time, a company’s internal communications staff were the people who wrote the employee newsletter. In those days, internal communicators thought of themselves as journalists telling the stories within the company.
The trouble was, even newsletters that won awards didn’t move the business forward.
Modern Internal Communications
Today, the internal communications profession is focused on delivering business results for internal clients. Top communicators don’t judge their success by how many copies of a newsletter (or email) they’ve distributed, they measure results delivered by their communication plans.
Here are examples of measurable, positive results I’ve delivered during my career:
- 93 — the percentage of managers worldwide who used a new HR self-service system within one month of its launch
- 500 — the number of innovation ideas submitted in the inaugural year of a new initiative to drive creative thinking among employees
- 6,400 — employees who signed up as “ambassadors” for a new product of strategic importance
- 95 — the percentage of employees who rated Global Town Hall meetings as “a good use of my time”
Results Don’t Mean High Cost
Getting results like these don’t have to come at a high cost to the organization. In fact, we delivered these results without high priced consultants or splashy, expensive communications collateral.
Explore the rest of this site to learn more about the kind of results you can achieve in your internal communications by working with me.
