5 Ways to Make Intranets More Engaging

Intranets can be great tools for business AND communication if you're smart about content.

Intranets can be great tools for business AND communication if you’re smart about content.

It’s been about 20 years since someone got the bright idea to build a website on their corporate computer network and call it an intranet.  In that time, intranets have evolved from curiosities used mostly by IT professionals to become indispensable business tools.

Unfortunately, they’ve also become a source of frustration at some companies — and not just for their users.

IT gets frustrated when people complain about search and navigation.

Communicators get frustrated when people don’t read the articles. (“But I used all the right acronyms and buzzwords! And I worked for three weeks on that article about the employee awards dinner held last month!”)

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Case Study: An Intranet Portal Modernizes and Unifies a Fortune 250 Manufacturer

Situation

A Fortune 250 global consumer products manufacturer was reinventing itself under the dynamic leadership of a new executive team.  The previous leadership had used a loose holding company management model which led to inefficiencies including redundant operations and many outdated paper-based systems. Further complicating the situation, the old model encouraged employees to identify with their brands, so there was no common identity, and the lack of common systems meant there was no platform to centrally disseminate news and information to employees across the company. Since employees identified with their brands rather than the company as a whole, they saw the corporation and its CEO as irrelevant to their work. Continue Reading →