Situation

An employee ambassador program for an important new product engaged thousands of employees at all levels of the company.

The air conditioning business of a Fortune 250 diversified global manufacturer had invented a highly effective electronic home air cleaning technology.  By removing dust, pollen, dander, pet hair and other irritants from a home’s air, the unit offered relief to allergy sufferers and people with breathing problems.

This technology opened an entirely new line of business for the company.  The system developed from this new approach became a strategic product highlighting the company’s best-in-class technology and innovation.  Competitors at the time had nothing like it. Continue Reading →