All-text emails aren’t effective at driving employee engagement with business programs; eye-catching emails grab attention and motivate employees to take action.

Situation

We all know that email is powerful.  It is both fast and personal.   Email is one of the most effective channels for reaching employees and motivating employees to take action, but many companies implement it badly – even when their marketing teams produce highly effective emails for customers or prospective customers.

All too often, businesses send employees long text-heavy messages that aren’t even broken up with subheads and bullets. Such messages are visually dull and do not engage readers.  Even worse, calls to action are typically lost amid all the text. If the message includes hyperlinks, the link is usually positioned awkwardly, breaking the flow with something like “click here” – that’s not a call to action. “All text” emails actually negate engagement because the employee must stop and focus on the message.

Since most employees are typically very busy, they skim the first few paragraphs (if that) and go on to something else. Text heavy emails are a missed opportunity. Continue Reading →