Business leaders know that their intranets should be valuable tools for engaging employees and aligning them with business strategies.  Each year, companies invest six digit budgets — or more — on their intranets.  Yet, despite this investment, the intranets fail to produce the desired results.

Understanding the User Experience

The reason for this is not simply technology.  It’s a matter of talent.  Most communicators struggle to understand how to make their intranets effective communication tools.  A communicator who is great at planning a town hall may not understand why their 700 word all-text intranet news stories fail to excite readers.

Further, intranets that highlight links saying ‘click here” or where text is underlined when it’s not a hyperlink show a failure to understand basic principles of search tools and user experience.

I have more than a decade of experience turning corporate intranets and other online communications into resources valued by employees and business leaders.

Want to know more?  Then read these brief case studies:

• Fortune 250 Global Intranet Portal – A new global Intranet portal modernizes processes and engages employees at a Fortune 250 manufacturer
• Action-Oriented Email and Intranet Content – Online communications
  prepare employees for a new HR on-demand service at a global pharma company
• Engaging CEO Town Hall Meetings – A financial services company turns drab town halls into a lively meetings that align employees on key strategies
• Online and Offline Content Establishes Company’s “Core Beliefs” – Driving Employee Engagement with Pharma Company’s “Core Beliefs”